ContentFacebook VideoGoogle MarketingInstagramNews FeedSOCiSocial Media Marketing Previous ArticleAT&T Invests More Than $100 Million Over 3-Year Period to Boost Local Networks in San Joaquin CountyNext ArticleClaravine’s New Chief Product Officer Leads Integrations With Google and Facebook For social media marketers, every new platform feature is an opportunity. New reporting tools let marketers fine-tune campaigns. New targeting features help marketers reach the ideal customer. New social platforms give marketers the chance to connect with audiences before competitors catch on. New social features from Facebook, Instagram and Google are empowering marketers to realize the power of localized content, reach customers earlier in the consumer journey and analyze campaigns in more detail.Here are four of the most talked-about social updates to hit the market so far in 2019, and strategies for how to use them:Facebook Video InsightsAnalytics – whether they come from Facebook or a third-party reporting tool — should inform and affect your marketing strategies. Detailed reports tell you what worked, what didn’t, and why.Facebook’s new Video Performance Card reporting feature provides metrics that quantify your audience’s attention span when it comes to video content. Marketers can see when users click away or scroll past the video, whether or not the user sees the part of the video that contains the main message, and see video plays broken down by how long people watched the video.According to Facebook, 18-35-year-olds have 75 percent shorter attention spans for ads than people age 65+ do. This information, combined with Facebook’s Video Performance Card, should help marketers create video ads that drive the point home without exceeding the short time-limit that accompanies the modern attention span.Facebook recommends that News Feed video ads be no more than 15-seconds, and they have mentioned that the sweet spot for video is about 6-seconds. No matter how long your video is, place key messages early in the video so as to get your point across before consumers click away or keep scrolling. To create a winning formula for your video, show your product or offering, make your elevator pitch early and provide a CTA. While businesses targeting an older population may be able to get away with creating a longer video, 30-seconds is the maximum length of a News Feed video ad.Instagram Local Business Profiles Research shows that in Q1 of 2019, Facebook’s share of overall business pages fell while Instagram saw an uptick in business pages. With Google+ being deprecated, more companies are focusing their marketing efforts on Instagram — the platform that gets 10x more audience engagement than Facebook.Now, Instagram is making it’s app even more business-friendly.The photo-sharing app recently began testing profiles for individual business locations. These are separate from the business’ Instagram profiles. While this feature is only available for some users, there are a few known details; Instagram automatically creates these profiles for business, and the profiles include a button where businesses can claim their profile and presumably edit the information. The profile includes the business’ address, hours, URL, as well as the three most recent posts to appear on the business’ Instagram account.The information on Instagram’s local business pages is likely – though not definitively – pulled directly from Facebook, which owns Instagram. It’s unclear, however, how this will affect multi-location businesses. Will Instagram pull each location’s information from individual Local Facebook Pages, or from the corporate Brand Page? Multi-location marketers should keep an eye on this update as more information becomes available, but optimizing Facebook Local Pages now will ensure you’re ready if Instagram rolls this feature out to all businesses.First, claim all your Facebook Local Pages and connect them to your main brand Page account. This will allow you to clean up rogue content such as incorrect store hours, addresses and unflattering photos. Next, begin posting localized content on these pages to fill in the gaps. Examples include an up-to-date logo for your page, high-quality photos of your business and products, and responses to any reviews that may be posted on your page. If your Facebook Local Pages are up to date, your Instagram pages should be accurate as soon as they become available.Google My Business Follow Button Most people don’t think of Google as a social media platform, especially with the depreciation of Google+ earlier in 2019. Although Google’s first foray into the social space didn’t pan out, the search giant is doubling down on Google My Business — a business-only platform that helps customers find information about businesses on the search results page or in Google Maps.The word ‘Follow’ is commonly associated with social media, and Google has recently given users the ability to follow businesses on Google Maps. Users can tap ‘follow’ on the business’ Google My Business profile to receive updates from the business. Businesses should set up their Google My Business page, and share updates to reward the loyal consumers who follow the page. Google Posts and Google Q&A are two features that marketers need to be updating frequently. Google Posts appear alongside your business’ Knowledge Panel in search results and can be used to share upcoming events, promotions, and special offers. Google Q&A is a crowd-sourced question and answer section that gives consumers the ability to ask and answer questions about local businesses. However, business owners can pre-populate the Google Q&A section with common questions and answers, which is one way to control how your business appears in search results.More Facebook Algorithm Changes Much has been made of Facebook’s early-2018 algorithm change, which emphasized and showed users content including interactions with friends and family over business Pages. For businesses, this led to a sharp decline in organic reach. Some businesses can’t reach more than 1 percent of their followers with organic posts. Research shows that even businesses receiving high levels of engagement can’t reach more than 10 percent of their followers. Now, Facebook is making changes to further reduce the number of “click-bait” style posts that don’t earn meaningful engagement.Facebook is sending out user surveys to find out which content is worth users’ time, and which isn’t. When announcing the change, Facebook claimed, “We’ll be updating News Feed to show people links we predict they will find worthwhile.” As Pages that distribute click-bait content see their reach decline, Pages that produce quality, engaging content will see their reach increase.Multi-location businesses can ensure their content maintains high levels of reach by posting more localized content on Local Pages as opposed to Brand Pages, as 72 percent of brand engagement happens on these Local Pages. Some types of local content perform better than others; entertaining posts and inspiring posts are the two most-shared types of content, followed by posts that teach and posts that offer a discount. Marketers can put these insights to use by posting content like an inspiring local story, or an instructional post about using your business’ product or service.The aforementioned features are emblematic of two emerging trends in social media; prioritizing meaningful engagements and blurring the line between a search engine and social platform. Google is giving consumers the ability to become a loyal follower of their favorite local businesses. Facebook is restricting the reach of Pages that post meaningless content and shifting their focus to video-first. Instagram is giving consumers the ability to find location-specific information about businesses with a Google Knowledge Panel-like business page.The Google and Instagram features listed above are free and easily accessible, and should be a part of any localized social media marketing plan. Additional steps include claiming and managing your Local Facebook Pages, removing and editing any rogue content that may be on those pages, and creating an overall localized social content strategy. Local content strategies leverage the power of corporate resources while still implementing local expertise. While the owners of individual franchise locations may not have time to develop social media strategies and content, they do have valuable insights into the local consumers who come into their stores every day. Additionally, they are often better equipped to handle review responses and create meaningful engagements with their local consumers.Building a social content strategy that leverages the power of local can help your brand build a powerful presence in each local market your company serves. By taking advantage of the new features above — and updating your presence on existing features like Facebook Local Pages — you can ensure your brand is well-represented at both the local and national level. The Latest Local Social Features Brands Need to Know Mac MischkeJuly 10, 2019, 5:30 pmJuly 9, 2019
Global CRM Leader Joins Community Committed to Growing Ecosystem of CD/CI Tools and MethodologiesThe Continuous Delivery Foundation (CDF), the vendor-neutral home for many of the fastest-growing projects for continuous delivery, announced that Salesforce has joined the CDF as a premier member.Salesforce joins other CDF premier members such as Cloudbees, IBM, Google, CapitalOne, CircleCI, jFrog, Huawei, and Netflix working together to make continuous delivery tools and processes as accessible and reliable as possible and grow the overall ecosystem.Salesforce is increasingly adopting continuous delivery practices and tools to empower development teams to achieve a faster, more frequent release cycle. As a CDF member, Salesforce will help shape industry specifications around pipelines, workflows and other CI/CD areas, as well as provide foundational support for CI/CD tools.“An ethos of community innovation is driving the next generation of enterprise software,” said Mark Interrante, SVP of Engineering, Salesforce. “Salesforce is proud to join the Continuous Delivery Foundation and empower developers everywhere to deliver apps at enterprise levels of trust, scale and performance.”Marketing Technology News: Connected TV is Transforming the Digital Advertising Ecosystem: ExtremLatest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTV“With over 20 years of experience building software at scale, Salesforce has a lot of expertise to share with the community,” said Chris Kelly, Director of Open Source, Salesforce. “By collaborating with the CDF, we’re excited to help define the future of open source CI/CD tools, share our lessons learned as well as build on the industry’s experience.”Open source technologies such as Jenkins, JenkinsX, Spinnaker and Tekton, which are hosted by the CDF, help development teams from companies of all sizes and industries improve their speed and productivity when creating cloud-native, legacy infrastructure, mobile, IoT, and bare metal applications.“Salesforce is an established, global CRM leader, and we’re thrilled they’re working with us to help enterprises adopt CD delivery as quickly and easily as possible,” said Dan Lopez, CDF program manager. “With containers, microservices and Kubernetes on the rise, Salesforce and other CDF members have a key role to play in growing and sustaining the CI/CD ecosystem. With CDF members focused on this, software development teams are free to focus on delivering quick, stable code changes as easily as possible.”Marketing Technology News: Cognitiv Launches First Deep Learning Incrementality Solution To Help Marketers Find New CustomersSalesforce and other CDF members have hosting Continuous Delivery Summits this year, including events co-located with KubeCon + CloudNativeCon + Open Source Summit China and KubeCon + CloudNativeCon North America respectively. Details for the Continuous Delivery Summit in San Diego will be coming soon.Salesforce is also a member of the Linux Foundation, the Cloud Native Computing Foundation, Hyperledger, the Internet Security Research Group/Let’s Encrypt, and the OpenAPI initiative.Marketing Technology News: Anexinet Continues Growth Under New Ownership Chris KellyCI/CD toolsContinuous Delivery FoundationMarketing TechnologyNewsSalesforce Previous ArticleCloud for Good is Awarded Salesforce.org 2019 AMER Partner of the Year – NonprofitNext ArticleConversocial Promotes Ido Bornstein-HaCohen to Chief Executive Officer Salesforce Joins New Continuous Delivery Foundation As Premier Member PRNewswireJuly 2, 2019, 2:06 pmJuly 2, 2019
2014 Lok Sabha electionsaiadmkBJPChristian First Published: April 17, 2019, 9:15 AM IST | Edited by: Anu Parthiban The people of Kanyakumari will cast their vote during the second phase of Lok Sabha elections on April 18, along with the entire state of Tamil Nadu. It is the lone constituency that the Bharatiya Janata Party (BJP) could win during the 2014 general polls, despite the ‘Modi-wave’ that swept the nation.The constituency was formed after the delimitation in 2008, by merging the Kanyakumari Assembly seat with Nagercoil. The Assembly seat was earlier part of Tiruchendur, which has been a Dravida Munnetra Kazhagam (DMK) bastion in 1999 and 2004. The Kanyakumari parliamentary seat includes six Assembly segments: Kanyakumari, Nagercoil, Colachel, Killiyur, Padmanabhapuram and Vilavancode. There were 1,467,726 electors in the 2014 polls including 743,378 males and 724,348 females. The voter turnout has improved from 64.99 per cent in 2009 to 67.53 per cent in 2014.BJP’s Pon Radhakrishnan won the seat in 2014 by defeating H Vasanthakumar of Congress by 128,662 votes. Defeated by a DMK candidate, Helen Davidson J, Radhakrishnan was a runner up in the 2009 polls. He is BJP’s lone MP from Tamil Nadu.Radhakrishnan’s vote share, however, improved from 33.24 per cent in 2009 to 37.64 per cent in 2014. Earlier in 1999, Radhakrishnan was an MP from Nagercoil and was defeated in the 2004 polls by CPM’s AV Bellarmin.The current population of the constituency is over 18.7 lakh with mostly urban population. Apart from almost 50 per cent of Hindus, Kanyakumari also has a sizeable proportion of Christians (40-45 per cent). A lot was done to mobilize the Hindu population in favour of Radhakrishnan, who is currently serving as Minister of State in the Union Ministry of Finance and Ministry of Shipping. The BJP, in 2013, had initiated ‘July Porattam’ or July agitation demanding scholarships for all the poor Hindu students. It reportedly aimed to radicalise the majority against the minorities, claiming that the minority groups from the economically fair background were availing the scholarships while economically backward students from the majority community were not. On coming to power and despite being part of the Union cabinet, Radhakrishnan has not done anything on the issue yet. Ponnar, as he is locally called, had tweeted about the issue at least 17 times from May 13, 2013, to August 28, 2013.A chunk of Hindu Nadar from the constituency also form the Ayya Vazhi a sect, which has been a victim of untouchability for a long time. The sect—although Hindu—has a different set of customs and practices, and has been demanding for a separate religion status. It has also demanded to rename the Nagercoli-Trivandrum highway after late reformist Ayya Valikundar. Valikundar had fought against the dictatorship of then Travancore King. Kanyakumari was part of Travancore princely state until the state reorganization that took place in 1956.The sect has reportedly been in favour of the BJP. But now, they have opposed to the recent takeover of Swamithope ‘pathi’, headquarter of Ayya Vazhi, by the Hindu Religious and Charitable Endowments department.BJP’s 2014 Poll PromisesThe coastal area is open for marine trade opportunities and the employment generated from it if explored strategically. During the 2014 campaigning, BJP had promised to establish a commercial port at Colachel to generate employment for the youth here. However, on coming to power, the proposed port was shifted to Enayam as an International Container Transhipment Terminal as part of the Centre’s Sagarmala Project. The fishermen protested as the proposed port could directly impact their livelihood. The BJP posed the protest as the Christian fishermen being against the development in the district. Yet, the protest made the party to shift the port to Kovalam.Lack of pro-farmer policies, expansion of roads leading to shrinking agricultural lands and breaking water bodies used for agricultural purposes, relaxation on cashew import distressing cashew nut factory workers; and falling price of agricultural produce may play a key role in this election.Alliance in Kanyakumari Poll FrayEarlier, all major parties had fought separately in 2014. However, this time DMK-Congress-CPI(M) are in an alliance against the BJP-AIADMK coalition. Radhakrishnan and Vasanthakumar will be contesting again in the 2019 polls representing their respective factions.Interestingly, DMK was at the fourth position in 2014, but in the 2016 state elections, three of the six Assembly constituencies went to DMK and the other three to the Congress. Except for Nagercoil and Kanyakumari assembly seats, each party have held their respective seats for minimum two to three terms in the Assembly elections. Killiyur had voted for Congress in both the 2014 general elections and 2016 by polls.Parties’ CalculationsAnother important issue that can decide the fate of political parties in Kanyakumari is waiving off offers. Apart from giving Rs 6,000 to people below the poverty line under the Congress’s NYAY scheme, Vasanthakumar has offered to waive off both education and farm loan in the constituency if voted to power. He has also promised to construct a techno park in the constituency.Radhakrishnan, on the other hand, has committed to construct cold storages to enable exports, an effort to woo the region’s fishermen.
10 myths about 2019 lok sabha electionsBJPcongressJyotiraditya Scindia First Published: May 8, 2019, 3:34 PM IST Pichhore: Predicting that no single party will get a majority in Election 2019, Congress leader Jyotiraditya Scindia says his party will forge a strong alliance of like-minded entities to create a “UPA plus plus” government at the Centre and end five years of “injustice”.The days of coalition governments are here to stay, the Congress general secretary, who is seeking a fresh mandate from the electorate of Madhya Pradesh’s Guna-Shivpuri seat for a fifth term, told PTI in an interview. Asked about the Congress’ chances after five rounds of the seven-phase elections, Scindia said he never quantifies the number of seats but can see that the mood of the people is against the present BJP dispensation.”My assessment is the Congress party, the UPA government will form the government at the Centre and I am very confident of our performance as a coalition,” he said.”I think the people of India are waiting for the moment to respond to the injustice that has been meted out to them by the Narendra Modi government over the last five years,” Scindia told PTI during his election campaign in the region.It goes without saying that no single party, be it the BJP or the Congress or any other party, is going to get an absolute majority, he said”It will be a coalition government at the Centre as it is now or has been for the past 25-30 years in the country,” the 48-year-old said.”That being said, I firmly believe the UPA will be able to stitch together a very strong coalition government,” he added.Asserting that he is not an astrologer, he said he predicted that the Congress and its allies will put together a “very strong performance”.”We look forward to putting together a strong coalition government with like-minded parties which will be the UPA or UPA plus plus,” he said.The United Progressive Alliance, formed after the 2004 polls and led by the Congress, ruled the country for 10 years with Manmohan Singh as the prime minister and Sonia Gandhi as its chairperson.BJP’S NATIONALISM CAMPAIGNThe son of the late Congress stalwart Madhavrao Scindia said the Bharatiya Janata Party was harping on subjects related to nationalism as it had nothing to say on development issues.”That’s very understandable. Because we have always come on the plank of economic growth, development and progress. We have come on the plank of alleviation of poverty.”The BJP has nothing to talk about in its last five years of governance. The last time they were in government, they talked about India Shining. And India was shining only for the BJP but not for the rest of the country,” he said.This time, Scindia added, they came up with the slogan ‘acche din’ which applied only to a sub-section of a limited coterie of the BJP.”If you ask the common worker of the BJP or even its MPs, not even their ‘acche din’ have arrived,” the former Union minister said.He recalled the mathematical concept of LCM (least common multiple) to say, “The LCM for the BJP is Hindutva and phoney rashtravad (nationalism),” he said.NYAY The Congress leader, who holds sway in the Gwalior-Chambal belt of Madhya Pradesh, said he didn’t agree that the party’s minimum income scheme (NYAY) promise to provide Rs 72,000 per annum to about five crore poor households has not clicked with the masses.”The judgement will come on (counting day) May 23. So, let’s wait. I am very confident the people of India have understood the concept of NYAY. It is not a very difficult concept,” he said.RAHUL GANDHI AS PM An important member of Rahul Gandhi’s core committee, Scindia said the Congress president is the obvious PM choice for them but a final decision will be taken by the UPA’s constituents.”We are not like the BJP which believes one man, one way or the highway. We believe in working together and taking everyone along,” he said.”The Congress party is one constituent of the UPA and as far as Congress party is concerned, our voice is very clear that it should be Rahul Gandhi but it will be a collective decision,” he said.Why are these elections important for the Congress?”It is because of two reasons. One is that we want to save the country from this dictatorial and authoritarian rule that is smashing our Constitution and two, to be able to give a vision for India, for the farmers, for our youth in terms of employment to take our country forward.”The Congress took the country forward in 10 years of the UPA by delivering a 7.8 percent compounded annual growth rate of over a decade which is a stupendous achievement that lifted about 25 million people out of poverty. This government has just taken us 20 years back,” he said.So, it’s a twin purpose — it is to salvage our democracy and Constitution and freedom of liberty and rights and to take the country forward, he added.PM’S COMMENTS ON RAJIV GANDHI Modi’s recent comment on the late prime minister Rajiv Gandhi, calling him “corrupt no 1”, was distasteful and sad, Scindia said. “It is very hurtful to see that the person occupying the highest chair of this country talking about another person who occupied that same very chair and who is no longer in this world and cast slurs on that person. It does not behove someone who occupies that chair and sad to see that this is the level of politics that Mr Modi has come down to,” he said.
When it comes to people who repeatedly break Twitter rules, few are as notable as President Trump himself, who was once briefly (and kinda-sorta accidentally) suspended from the service for a few minutes. Trump is known for his boisterous, sometimes irate, often reckless, tweets; many have called for Twitter to ban him, but the service has so far refused. Until now, it has mostly stayed quiet on its reasons for letting Trump’s account remain. Ask a random person why Twitter allows Trump to continue using its service and you’ll probably get a response like Twitter needs him too much to suspend him or Twitter doesn’t make certain people follow its rules. According to Twitter itself, though, neither those or other claims are the actual reason.In a recent statement, Twitter — which avoided ever mentioning Trump specifically — said it allows “world leaders” to remain live on its service because suspending them or getting rid of some of their tweets “would hide important information people should be able to see and debate.” The company went on to say:It would also not silence that leader, but it would certainly hamper necessary discussion around their words and actions. We review Tweets by leaders within the political context that defines them, and enforce our rules accordingly. No one person’s account drives Twitter’s growth, or influences these decisions. We work hard to remain unbiased with the public interest in mind.Controversy over Trump’s account and Twitter’s decision to let it remain has grown considerably following Trump’s recent tweet regarding his “much bigger” nuclear button in reference to North Korea. The tweet — foolish, reckless, and not at all surprising — has many people directing blame at Twitter for allowing these tweets to remain. Many critics have continued to criticize Twitter and its new lackluster explanation.SOURCE: Twitter
The trimmed down version of Facebook’s mobile app, Facebook Lite, is officially launching for countries outside of the developing world. This version of the Facebook app was originally launched for emerging markets where phone capacities are often low and data connections are limited. However, demand among users in other markets has apparently spurred the company to expand its availability. Facebook Lite is a slimmer, less demanding version of the Facebook app. There are many things to like about this product — it doesn’t take up as much space, it’s more conservative with mobile data usage, it works with older versions of Android, and it plays well with older, under-powered phones. However, Facebook only launched it in developing countries initially, leaving users elsewhere to pursue potentially risky APKs.That changed as of today, as users in the United States and some other countries can now download Facebook Lite directly from the Google Play Store. Doing so is safer than acquiring an APK from a random website, and it makes it easier to keep the app updated with the latest version. Facebook Lite is also rolling out to other countries that were originally snubbed, including the United Kingdom, Canada, New Zealand, Australia, Ireland, France, and Germany. The availability in emerging markets is also expanding, though which other countries are getting access isn’t clear at the moment.AdChoices广告Should you use Facebook Lite? That depends. If you have a generous data cap (or you’re frequently on WiFi), have a higher-end handset, and/or often use the service, the regular Facebook app and its full roster of features is likely preferable. However, if you’ve grown frustrated with the Facebook app’s size and data usage or you simply want it to run faster, Facebook Lite is a great alternative.SOURCE: Google Play
Story TimelineTesla Superchargers may charge fees, but it’s still cheaper than gasTesla’s Elon Musk promises 12-18 month hardware upgradesThere won’t be a Tesla Model 3 100 kWhTesla Model 3 test production tipped to kick off this month By Q4 2017, however, Tesla says it expects to be manufacturing more than 5,000 Model 3 every week. That’ll increase to 10,000 per week “at some point in 2018” the company says. As for previous reports of prototype production this month, Tesla confirms that was indeed the case, saying that “initial crash test results have been positive.” Arguably just as important if Tesla is to start delivering to all 400,000 reservations, the company says the Model 3-related supply chain is on track too. The production equipment is currently being installed in both Tesla’s Fremont and Gigafactory 1 facilities. By the end of the year, the company will have finalized where Gigafactory 3, 4, and maybe even 5 will be located, Gigafactory 2 already having been earmarked for New York for Tesla’s solar production. Still, even with Model 3 on the horizon, Tesla says Model S and Model X performance has been more than solid. Q4 saw 49-percent more global net orders for the cars, combined, than a year previous. It’s possible that surge was in part down to Tesla’s decision to switch Supercharging to a paid plan rather than an inclusive benefit for cars ordered after mid-January. Overall, 2016 revenues hit $7bn, a rise of 73-percent year-on-year. Revenue in Q4 2016 alone was $2.28bn, which actually beat analyst predictions; however, overall net loss was $121.3m in the quarter. That’s better than the previous Q4 – where net loss reached $320.4m – but still a sign that Tesla has some ways to go.According to the company, it’s likely to spend as much as $2.5bn in capital expenses before the Model 3 hits dealerships. It’ll try to claw back some spending by cutting solar product advertising and instead pushing the technology through Tesla stores; the innovative Solar Roof, which resembles regular tiles from street level, is expected to go on sale in the second half of this year. Tesla has declined to make predictions of sales of that or Model 3 in 2017, citing the potential for a small shift in timing to “have a meaningful impact on total deliveries and installs.”Instead, it’s limiting its predictions to Model S and Model X in the first half of 2017, suggesting 47,000 to 50,000 of the electric cars will be delivered. There’ll also be an expansion of the Tesla mobile repair service, carrying out minor fixes at owners’ homes and offices rather than requiring the cars be brought into a service center. In North America, meanwhile, the number of Supercharger locations is expected to double by the time 2017 is through. The most affordable Tesla, the Model 3, will begin initial production in July the automaker has confirmed, amid better-than-expected financial results for the last year. The upcoming milestone was announced as part of Tesla‘s report for Q4 and full-year Q4, with 24,882 cars produced in the last quarter. However, full production of the Model 3 isn’t expected until September 2017.
The new Volvo XC60 – Teaser image Indeed, according to Volvo’s own research in Sweden alone, cars that have been fitted with its latest Collision Warning with Autobrake system see a 45-percent reduction in rear-end frontal crashes. The XC60 will build on top of the current third-generation system – included as part of Volvo’s City Safety package – with the addition of steering support. Right now, City Safety can spot an upcoming collision with a vehicle ahead, and lean on the brakes if that could help prevent a crash.The XC60’s updated system will kick in when automatic braking alone wouldn’t be enough. It’ll offer steering assistance to avoid obstacles – whether they be other vehicles, pedestrians, or even large animals – and drive around them if possible. It’ll operate at speeds between 31 to 62 mph, Volvo says. Run-off Road Mitigation Volvo is dropping teasers aplenty for the upcoming Volvo XC60, and as you might expect from the Swedish automaker, safety ranks high on the agenda. Like its bigger range-mates, the XC90, S90 and upcoming V90 Cross Country, the XC60 will pack a suite of active safety technology that will be able to physically steer drivers out of danger if the situation demands it. While it may sound like a tiny stepping stone toward the fully autonomous vehicles Volvo – and, of course, others – are working on, the company says it can actually make a big difference on the road. In addition, the updated City Safety package will include Oncoming Lane Mitigation. That will step in when drivers have accidentally drifted out of their lane, and help guide them back into place to avoid a head-on collision with traffic coming the other way. It will work at speeds between 37 and 87 mph. Optional will be a new Blind Spot Information System, which has been upgraded from passive to active. Rather than just beeping at you if you’re about to pull into the path of an oncoming vehicle in the next lane over, it’ll be able to steer you out of the way and back into your own lane. Volvo’s Malin Ekholm, senior director at the company’s Safety Center, says that, though intended to be assistance technologies rather than the XC60 driving itself, they nonetheless “represent clear steps in our work towards fully autonomous cars.” The automaker’s goal remains the same: nobody being killed or seriously injured in a new Volvo car, by the year 2020. As for the rest of the XC60 details, we’ll have to wait until the upcoming Geneva Motor Show to find out. We already know the SUV will also have large animal detection and run-off road mitigation like the XC90, and offer Pilot Assist driver-assistance as an option. Oncoming Lane Mitigation Story Timeline2016 Volvo XC90 T8 Twin-Engine Plug-In Hybrid Review2016 Volvo V60 Polestar T6 Review – Swedish mettle2017 Volvo S90 first-drive – Sweden declares war2018 Volvo V90 Preview – Roll out the welcome wagonVolvo and auto safety firm team on self-driving car tech spin-off