Nektan ups customer insight capabilities with Newlette ‘machine learnings’ CRM partnership

first_img Nektan offloads white-label B2C unit to Active Win Group January 8, 2020 StumbleUpon Related Articles Submit Share Seeking to boost its CRM and player management capabilities, London AIM-listed mobile gambling supplier Nektan Plc has partnered with ‘machine learning’ customer insights firm  Newlette.Implementing machine learning processes, Newlette models player behaviour, presenting the optimum offers and bonuses, based on individual playing styles, to increase engagement and reduce bonus costs.Nektan’s marketing and retention teams will gain a number of new player insights with regards to promotions, engagement and interactions through Newlette systems.Gary Shaw, CEO of Nektan, said: “In a fiercely competitive market, providers must ensure their platform is highly data-driven for it to succeed.”“The implementation of these new services will offer our white labels an increased player lifetime value, lower costs and better analytics to drive improved acquisition.”Nektan has also introduced enhanced business intelligence reporting tools to produce detailed behaviour analytics, which will also be made available to its network partners, allowing them to analyse their own data.Dr Gary Katzman, chief operating officer of Newlette, said: “We look forward to helping Nektan and its partners enhance player management through the implementation of sophisticated CRM tools.“Newlette lives by the mantra: ‘We provide clients with the right offer, at the right time, every time’. We are in the entertainment game, so let’s entertain our clients.“ Share FSB selects Glenn Elliott as new COO August 12, 2020 Transformed Nektan eyes ‘break even’ comeback April 1, 2020last_img read more

‘Unhappy’ Usain Bolt hands relay gold back to Olympic chiefs

first_imgUsain Bolt has handed back his relay 4x100m Olympic Gold from 2008 to the International Olympic Committee following Jamaican team-mate Nesta Carter’s failed drug test.Bolt’s ‘triple triple’ of nine golds won at the 2008 Beijing Games, the 2012 Games in London and Rio 2016 have been officially struck from the record books after Carter was found to have failed a doping test after retrospective action was taken by the IOC.Jamaica’s relay team from Beijing of Bolt, the disgraced Carter, Asafa Powell, Michael Frater and Dwight Thomas have all handed their medals back to the Jamaica Olympic Association.”It’s rough that I have to give back one of my medals and I already gave it back because it was of course required by the IOC,” Bolt told The Gleaner newspaper in Jamaica.”I’m not happy about it, but it’s just one of those things that happen in life. but I can’t allow that to deter me from my focus this season, so I am focused but I am not pleased about the situation.””I think I’ve still accomplished a lot, this hasn’t changed what I have done throughout my career. I have worked hard and pushed and done things that no one have done before. “I have won three gold medals over the 100m and 200m, which no one has ever done before.”An appeal could yet be launched to the Court of Arbitration for Sport with the costs estimated to be several million, but Bolt has not ruled out contributing to a possible appeal.”That’s up to my management there are a lot of variables so we will discuss that and see where we go from there, but if it’s necessary (I will help).,” said Bolt, who intends to retire after the World Championships in London in September.last_img read more