The coupons being sold cost $10, and offer 6 buy-one get-one free pizza deals, as well as a free medium pizza.The event is raising money to help offset the costs of travel and rental time for an upcoming soccer tournament in Grande Prairie.The tournament will be taking place this weekend, where the local soccer club will take on Grande Prairie to determine their position in the provincials.- Advertisement -A victory would have the boys compete in the Tier 2 League, while a loss would result in them playing in the Tier 3 League.A victory would be substantial for Fort St. John, who has never played in the second tier.
Donegal businessman Neil Blaney has officially ended his long association with the Milford Inn Hotel.The Milford Inn has been taken over again.The operating company managed by Mr Blaney will no longer continue to manage the Milford Inn Hotel and will cease operations at the popular venue.However, jobs at the hotel have been saved and the premises will remain open as investors have moved in to take over the running off the hugely popular hotel. Martin Kelly owner of Bluebird Care will take over the hotel while his wife Patricia will act as General manager.Mr Kelly has moved quickly to dispel any fears over pre-booked weddings and parties at the hotel and says all functions will go ahead as planned.He told Donegal Daily, “I invested in the company two years to try and save The Milford Inn from closure and we leased it to an operating company managed by Neil Blaney.“Regrettably the company can no longer continue to run and as a results the investors are taking over the running of the business from tomorrow onwards. “Neil Blaney wished the company well in the future.”The Milford Inn will be closed this Wednesday and Thursday but will re-open on Friday through to Bank Holiday Monday.The Milford Inn will be closed on Monday to Thursday for the rest of May.It will be open as normal every Friday to Monday.Kelly added, Any weddings or functions previously booked will go ahead as planned. “Wedding parties have already been contacted and reassured this morning.“Bingo on Tuesday nights will also go ahead as normal.”INVESTORS MOVE IN TO TAKE OVER MILFORD INN HOTEL was last modified: April 28th, 2015 by Mark ForkerShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:BusinessFeaturesnews
4 Keys to a Kid-Safe App Meanwhile, when it comes to the public at large, the cable company sits in the hot seat. ”We don’t wake up every day, and go to work and say, ‘We want to be hated,’” Roberts said in response to a question from an audience member. The topic was Comcast and Time Warner Cable—the object of its acquisition dreams—ranking near the bottom for customer satisfaction.Glenn Derene, electronics editor at Consumer Reports, believes he knows why: “Everything else in consumer technology is getting more affordable every year—everything except communications services.”But Roberts clearly doesn’t think that’s the full story. At the Code Conference, he cited his reasoning for the Comcast hate: It’s a consumer-facing company, he said, so it takes the flack when others raise their prices. (The “others” here likely refers to TV studios and networks, and their expensive rights or programming agreements.)It’s an excuse that’s about as satisfying as “it’s on the road map.” And if it were true, all cable and satellite providers would be in a heated race to the bottom, not just those two.This issue and the attitude toward developers are fundamentally connected. Comcast has an opportunity to pursue a robust ecosystem, one that welcomes developers and excites customers. Allowing third-party developers to bring their apps and services to X1 would provide more services, features and entertainment to end users. And it could do it without those expensive content deals. Too bad the company appears to be squandering this opportunity to turn sentiment around.Roberts said he wants to change the company. And he has a pathway to do so. Unfortunately, with arrogance and excuses, it just looks like more of the same.Comcast was contacted for this article, but as of this writing, had not replied to inquiries. Image by Owen Thomas for ReadWrite Wednesday, at the Code Conference in Los Angeles, Comcast CEO Brian Roberts told an audience of technology executives, analysts and journalists that he’s “trying to change the company.” He has a team comprising more than a thousand software engineers, he said, suggesting the cable provider wants to become a major player in the software development game.It’s an ambitious goal, even if it does seem a little unlikely. For all of the company’s vast coffers, there’s still one thing it doesn’t have: APIs released to the developer community. There’s no way for outside app makers to work with Comcast’s latest X1 television platform.Picking up on this, an audience member asked Roberts when that will change. The chief executive offered no date or estimated timeline. Instead, he said, “[It’s] on the road map.”Vague much?Developing FrustrationX1 is Comcast’s attempt to beat back the cord-cutting movement. A HTML5-based Internet television platform, it offers a “set-top-box-in-the-cloud” premise—blending live television with streaming and apps—making for Comcast’s most innovative, technologically relevant product yet.As a product offering, it has had limited test runs up until now, but Comcast hopes to officially roll it out this year. The potential reach could be enormous. According to the New York Times, Comcast currently services 21.7 million total video subscribers.That raises the stakes for potential developers, particularly if this “road map” actually leads somewhere. It’s a hazy, amorphous promise. Until the company offers some clarity, only one thing is really crystal clear: Comcast isn’t offering outside developers any APIs, or application programming interfaces, to make apps for this X1 platform. Some day, sure. But not now.It’s baffling, given Roberts’ declaration—especially when you consider that X1 is an emerging platform about to launch in an app-driven world created by the likes of Apple and Google. X1 only has a few applications from outside companies, primarily Facebook and Pandora. Comcast is reportedly pursuing a deal with game company Electronic Arts, but even if it succeeds, those would be streaming games, not apps. As it stands, there’s no Netflix, Hulu, or YouTube, much less apps from smaller developers like Plex. There’s not even an app for Angry Birds, Flappy Birds or any other type of birds.Of course, Comcast owns the platform, so it can do whatever it wants. But there’s something a bit arrogant about a company that believes it can innovate better on its own (or by cherry-picking partners) than the broader community.If the company really does want to become something other than the dictator of cable TV and Internet broadband pipes that people think it is—if it wants to step out as a technological innovator—then it needs to do something different. It needs to embrace the developer community.Comcast should have its APIs ready for launch. At the least, it should plan to ramp up for a quick release shortly after X1 rolls out, sending developers invitations to sign up. Comcast shouldn’t keep developers on the back burner, waiting around until the company gets around to it. Some day. Eventually.“We Don’t Wake Up Wanting To Be Hated” Tags:#Comcast#developers#TV 5 Outdoor Activities for Beating Office Burnout adriana lee 9 Books That Make Perfect Gifts for Industry Ex… Related Posts 12 Unique Gifts for the Hard-to-Shop-for People…
LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary LATEST STORIES Typhoon Kammuri accelerates, gains strength en route to PH Read Next Game 2 of the PBA Governors’ Cup best-of-seven title series took on an entirely different complexion, and Barangay Ginebra frolicked in the moment to deal Meralco another loss that will definitely sting more.Dragged into a defense oriented contest, the Gin Kings tightened the noose on the enemy in the stretch and completed a come-from-behind 86-76 decision of the Bolts for a 2-0 lead before more than 16,000 screaming fans at Smart Araneta Coliseum on Sunday night.ADVERTISEMENT Experiencing traffic? Book a ‘ride-sharing flight’ to your destination PLAY LIST 01:02Experiencing traffic? Book a ‘ride-sharing flight’ to your destination01:35U.S. urges Japan, South Korea to share intel01:34After polls, Poe shares light moment with her staff01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Kammuri turning to super typhoon less likely but possible — Pagasa Fire hits houses in Mandaluyong City Don’t miss out on the latest news and information. MOST READ “We beat them two-in-a-row and they (Bolts) can certainly beat us two-in-a-row,” Cone said, showing a lot of respect on the team that topped the elimination round. “We’re certainly happy being 2-0 up, but you couldn’t be pleased with yourself. It doesn’t guarantee us anything.”Justin Brownlee scored 19 points and was the other big offensive weapon for Cone in the fourth with eight of his total.Earlier, Greg Slaughter was adjudged Best Player of the conference while Meralco’s Allen Durham won the Best Import award for the second straight season.GINEBRA 86 – MERALCO 76GINEBRA 86—Brownlee 19, Aguilar 16, Tenorio 14, Devance 10, Thompson 9, Mercado 6, Caguioa 6, Ferrer 3, Slaughter 3.MERALCO 76—Durham 25, Amer 10, De Ocampo 10, Hodge 9, Newsome 8, Lanete 6, Dillinger 5, Tolomia 3, Caram 0, Hugnatan 0.Quarters: 18-24, 40-37, 57-62, 86-76ADVERTISEMENT Unlike in the series opener where there was practically no endgame to speak of after the Kings played with command right from the start, Ginebra needed to step up big this time and closed out with a 19-1 bomb to gather all the momentum it needs going into the critical third game this Wednesday.“We took a big punch from them early in the game and survived that,” Ginebra coach Tim Cone said. “We managed to make it a possession-by-possession game [in the closing minutes] and had a good closing kick.”FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutLA Tenorio scored 10 points in the fourth quarter, seven of them inside the final 2:44, as the Kings erased a 75-69 deficit heading into the final 5:56.Of the 36 teams that took 2-0 leads in a title series in the Philippine Basketball Association’s history, 30 teams went on to win the title.It is a piece of history that Cone would not want his players to think of at the moment. Frontrow holds fun run to raise funds for young cancer patients BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Nonong Araneta re-elected as PFF president Brace for potentially devastating typhoon approaching PH – NDRRMC Archers slay Maroons View comments
About the authorPaul VegasShare the loveHave your say Liverpool striker Firmino: I play at Christmas for the fansby Paul Vegas10 months agoSend to a friendShare the loveLiverpool striker Roberto Firmino is happy playing through the Christmas period.Firmino admits he wants to do it for the fans.He told the Mirror: “For me, Christmas in England is very different from the one I lived in Brazil, for lots of reasons – on the pitch and off it.“But I’ve been here since 2015 and I’ve already got used to playing on these dates.“When I played in Germany the league stopped, but here it is played so the fans can enjoy Christmas better.“I don’t mind that at all it because we play for them.”
Liverpool defender Lovren receives one-match Croatia banby Ansser Sadiq9 months agoSend to a friendShare the loveLiverpool defender Dejan Lovren has received a one game international ban.The player is under fire because of comments that he made on social media.He posted a video on Instagram after a game against Spain in November, where he insulted the team and Sergio Ramos.According to UEFA, Lovren acted in a way that was not compliant with the body’s disciplinary rules.UEFA can punish anyone “whose conduct is insulting or otherwise violates the basic rules of decent conduct”.Lovren will miss his nation’s Euro 2020 qualifier against Azerbaijan. About the authorAnsser SadiqShare the loveHave your say
zoom German shipbuilder Meyer Werft has held a keel laying for Norwegian Cruise Line’s latest newbuilding, the Norwegian Bliss, at the yard’s facility in Papenburg, Germany. During the ceremony, one of the keel blocks of the 167,800 gross ton vessel was lifted into the covered building hall, signifying a major milestone in the ship’s construction.Norwegian Bliss is due for delivery in April 2018 and will be the first cruise ship custom built with features and amenities for the Alaska cruise experience, the cruise line said. “We are overjoyed to celebrate the keel laying of Norwegian Bliss, our sixteenth ship and sure to be our most innovative ship to date,” Andy Stuart, Norwegian Cruise Line’s president and Chief Executive Officer, said.The third ship in the line’s Breakaway-Plus class, Norwegian Bliss will accommodate 4,000 guests and will be the 12th ship in the Norwegian Cruise Line fleet to be built by Meyer Werft.During its inaugural summer 2018 season, Norwegian Bliss will sail weekly seven-day Alaska cruises each Saturday from the recently expanded Pier 66 Cruise Terminal in Seattle. The ship’s itinerary will feature calls in Ketchikan, Juneau, Skagway and Victoria, British Columbia, along with scenic glacier cruising.
Ohio State added its 20th member of the 2017 recruiting class with the commitment from three-star wide receiver Elijah Gardiner. He joins four-star Trevon Grimes and four-star Jaylen Harris as the wide receiver commits in OSU’s 2017 class.Gardiner, who hails from Kemp, Texas, visited Columbus this weekend on an official visit and received an offer from OSU. He was committed to Missouri until he flipped to the Buckeyes on Monday. The 6-foot-5, 185-pound Gardiner will be one of OSU’s tallest receivers on the roster in 2017.National Signing Day is on Wednesday.Thanks to all the schools that have recruited me but my family and I have decided to further my career at The Ohio State University. pic.twitter.com/ZHhSS9asOd— Ellijah (@ellijahgardiner) January 30, 2017
All interested residents are welcome to attend and ask questions about this incident and efforts being made to protect the community and critical infrastructure. Incident command staff will be on hand to provide fire information and will share the strategies and tactics being used to protect critical infrastructure throughout the community of Sterling. Facebook0TwitterEmailPrintFriendly分享Last updated on June 21st, 2019 at 08:55 amThe Alaska Incident Management Team, on the Swan Lake Fire, will be hosting a community meeting Friday, June 21, at the Sterling Community Center at 6pm.
The Atlantic’s May cover story was classic Atlantic: a provocative think piece with the coverline, “Is Israel Finished?” that explores the future of Israel. But the story wasn’t over in print. During the weekend of May 12, author Jeffrey Goldberg snagged an exclusive interview with Democratic frontrunner Barack Obama, who wished to express his stance on Israel, after the potential campaign killer of receiving an unsolicited endorsement from Palestinian terror group Hamas. Sitting on such an interview for the next month’s issue was obviously unthinkable and Goldberg posted the follow-up interview on his blog at www.theatlantic.com. The blog prompted a firestorm in both political and media circles: Republican House Minority leader John Boehner apparently twisted Obama’s statements from the interview to make it sound like the candidate had insulted Israel; left-leaning Glenn Greenwald of Slate.com called Goldberg’s interview more of an “inquisition” for trying to nail down Obama’s stance; and The New York Times published an in-depth examination of the piece. The result for TheAtlantic.com? One hundred fifty thousand unique visitors in one day and a perfect example of what The Atlantic is striving for: a marriage of long-form, analytical print—its traditional bread and butter—and fast-paced, controversial digital conversations. “This is a classic example of the world we live in today—daily news and opinion in cooperation with a long-form print arm,” says Atlantic Media president Justin Smith. A Five-Year Plan For Success SIDEBARS “New Atlantic” Versus “Classic Atlantic”As The Atlantic courts a new audience, it’s presenting a shiftin editorial tone. For the July/August issue, editor James Bennet hadto choose between two cover story prospects. “One is a crime story, aterrific, highly original piece by Hanna Rosin that looks at thedisappearance of housing projects as contributing to an increase incrime,” says Bennet. “The other is a piece by Nick Carr [titled “IsGoogle Making You Stoopid”] on what neuro science is telling us abouthow the Web is affecting our brains. Both are really strong pieces—andI think both are classic Atlantic pieces. The crime story lends itselfto a darker, scarier kind of cover. The Google/Web story lends itselfto a lighter, edgier, more provocative cover. Both are true to who weare. Both reflect the basic identity of the magazine. In the end, we’regoing with the story that we hope will reach a wider audience on thenewsstand.” And that’s the Google story. The Atlantic’s mythology is one of being a “beautiful loser.” Founded in 1857 by a group of New England intelligentsia that included Ralph Waldo Emerson, Henry Wadsworth Longfellow, Oliver Wendell Holmes Senior and James Russell (who served as the first editor), The Atlantic (alternately known as The Atlantic Monthly despite a 10x per year print schedule) has always been an artistic rather than a financial success, revered for its editorial quality but falling short of profitability. When owner David Bradley purchased The Atlantic from Mort Zuckerman in 1999, he inherited a staggering, seemingly rudderless ship that had been taking on water (at the time, The Atlantic was losing $4 million per year). The new ownership also faced a staff that rebelled against the plan to relocate from Boston to Washington, D.C.Under the direction of publisher Elizabeth Baker Keffer, The Atlantic spent the last eight years improving fundamentals such as circulation economics and newsstand sales. The magazine reduced its ratebase from 450,000 to 325,000 (which has crept up since then) while doubling its cover price and reducing its reliance on third-party sources of circulation. Today, circulation is one of the profit-drivers for The Atlantic.But a rapidly changing publishing landscape demands even more dramatic moves. In 2006, The Atlantic named James Bennet, former New York Times Jerusalem bureau chief and White House reporter, as editor. In fall 2007, Justin Smith, publisher of The Week, joined as president of Atlantic Media. And in March 2008, Jay Lauf, who led Wired from the dot-com bust back to double-digit advertising growth, joined as vice president and publisher. Keffer now heads up Atlantic Live, the organization’s rapidly growing events business and a key money-maker for the franchise. The all-star executive lineup is tasked with contemporizing the historic brand, and finally making it a business success. With last month’s sale of Harvard alumni magazine 02138 to Manhattan Media, the company is fully focused on The Atlantic as its consumer business (the company also has a business-to-business side, which publishes The National Journal, Government Executive and several beltway print and digital publications that target a political audience.)The new team has developed an ambitious five-year plan that encompasses a branding campaign, redesigns for both print and digital, and a growth drive in advertising revenue and circulation. By 2012, The Atlantic wants to double revenue and post a double digit profit margin. “Our strategy for getting to financial success will be brand-led,” says Smith.For the first time, The Atlantic has tapped an advertising agency—Euro RSCG—to develop a new branding campaign. It’s also hired famed design firm Pentagram to work out a redesign of the magazine, which will be unveiled in the late fall. “We want to open up the magazine and make it more accessible,” says Smith. “The Atlantic is well known for intense long form journalism but that’s often delivered in blocks of text. We’ve looking for more imagery and graphic entry points and James is re-thinking actual components of the magazine. His guiding principal is this new brand direction.” TheAtlantic.com is also pursuing its own redesign, one that will help the Web site connect more seamlessly with the magazine (actual cross-over between the print and digital audience is small at this point). The Web site boasts the largest audience with about 2.3 million unique visitors per month. “We went from 500,000 unique visitors to 2.3 million in just 12 months, without a single dollar being spent on marketing,” says Smith. Circulation as Profit-driverWhile many consumer publications face a mess on the circulation side, it’s actually a bright spot for The Atlantic, which will pursue an aggressive circulation drive to expand its audience and tap some marketing strategies it hasn’t used before—provided it can be done profitably. “The Atlantic has very profitable circulation economics right now—it’s one of the profit-drivers we have,” says Smith. “Given that the overall enterprise is still losing money, our overall business mission is to be profitable and we need to retain that positive circ margin. We also want to turn over every rock for non-traditional circulation sources.” The Atlantic has recruited Ed Fones, former head of Rodale’s circulation department and a member of the Circulation Hall of Fame, to examine the company’s direct mail and e-mail marketing. The Atlantic is investing in testing, new creative, new pricing offers and new list offers. The magazine is also considering tactics it normally wouldn’t do like a newsstand polybag that will tie in with the October issue prior to the election, as well as free-standing inserts and package inserts.“Look, between now and 2012, I don’t ever see this as being a mass title—The New Yorker sells a million copies, I don’t see us getting anywhere near that,” says Smith. “We will look at low double-digit increases on an annual basis if we can keep it profitable. But digitally—we want to double the number of users there into the 5 million range.” The Atlantic typically sells 45,000 to 50,000 copies per month (per ABC), with the majority going through bookstores, followed by airports. The magazine has experienced a slight drop in sell-through over the last 12-18 months, driven by a few specific issues (most notably the infamous “Britney” issue—more on that later) but the current cover is looking at an 18 percent increase year-over-year. Planting the Ad Sales FlagAs with its readership, The Atlantic is looking to appeal to a wider range of advertisers as well. The initial step was to relocate the sales team from Washington, D.C. to New York City. “New York is the capital of publishing and advertising, and we wanted to plant the flag here and be close to our clients and competitors,” says Smith. “We’ve ramped up on the edit side, what we’re doing in this next stage is making the talent destination on the business side.” Publisher Jay Lauf currently has 15 vacancies on his team. All sales will be integrated with a single team handling print, digital and events, including staple programs such as The Atlantic’s State of the Union package and the upcoming Ideas Issue, a new franchise that ties in with The Aspen Ideas Festival. “Engagement is a word that’s overused but what advertisers are looking for is engagement and access,” says Lauf. “Plenty of magazines can get you impressions but not everybody can get you ‘engaged,’ and that’s what they expect from us, that deeper engagement. We can say that with as straight a face as anyone in the market. We have one of the cleanest ABC statements and one of the best editorial franchises, which creates a natural draw for the audience.” The draw for advertisers has been unduplicated reach to a well-educated and influential audience. However, that same demographic also makes The Atlantic a secondary buy for some brands. Now, brands are looking for the franchise—particularly TheAtlantic.com—to fill the void. “Polo Ralph Lauren deepened its relationship with Atlantic Media by shifting from a print advertiser to a sponsor of the Aspen Ideas Festival,” says Liz Paley, vice president of advertising and wholesale marketing for Polo. “I believe the online expansion and success of Atlantic Monthly will afford us new opportunities to speak to their audience in another way.” Dow Chemical Company has worked with The Atlantic for the last two years. “The type of content and ideology that has made The Atlantic what it is today seems to live most comfortably in print and with those that still put stock in the printed word,” says vice president of global affairs Patti Temple Rocks. “People consume and are receptive to The Atlantic when they are in an engaged and engrossed mindset. The question is…how can The Atlantic, and its advertising partners, be present at other times when people are in that mindset?”The Atlantic has raised advertising rates (approximately 30 percent on the print side and doubling online). Reaction to the hike has been mixed. “The initial response is kind of what it always is with a rate increase—certain advertisers wring their hands and take it hard, others kind of understand it,” says Lauf. “We even heard one national advertiser, say, ‘It’s about time.’ All in all it’s understood but people won’t go down without a fight.” For 2007, The Atlantic posted a 7.9 percent increase to $33.2 million in ad revenue while ad pages for the year dropped 1 percent to 636, according to PIB. However, through April 2008, ad pages dropped 14.3 percent to 145, according to the Mediaweek Monitor. Lauf blames the state of transition for the softness. “The rate increase might have played a part of it but in this marketplace—general interest-thought leader magazines—none of them are doing well for first quarter,” he says. “We are a little worse than some. What I see moving forward is the opportunity for that to turn around. We’re not disastrously down and June is up over the year before. July/August will come in to close to goal on print. The early indications are that the fall looks pretty good. On the digital side, it’s the opposite—we’re up over 100 percent year-to-date and we will far exceed our goal there. The Atlantic as a digital vehicle is really just starting to catch on.” From Intellectual Recreation to “Modern Intelligence”Some of the most important changes for The Atlantic will occur on the edit side as the franchise seeks to both clarify its mission and appeal to a wider audience. “To contemporize the brand, we want to take the great intellectual history and tradition slightly away from intellectual recreation and shift it toward more of a modern definition that shifts the way you see something, that changes your perception of the world,” says Smith.That includes a shift from the political-centric focus that has dominated the magazine in recent years. “In the immediate post-9/11 period, we’ve been perceived as being more focused on politics and policy,” says Bennet. “We’re now getting back to a wider range of topics including the disruption of the Internet, more science writing and more business writing.”The magazine redesign will focus on making the book more accessible, including more points of access and more shorter pieces upfront as well as traditional features. “The feeling is that the design now is elegant but it doesn’t capture the energy of the writing in the magazine and that it can be a little inaccessible and intimidating,” says Bennet.Another key is bridging the gap between long-form print and digital content (and that doesn’t mean just posting print stories—The Atlantic found that 75 percent of online viewers stop reading feature stories after the first page). “There is real brand consistency in doing something in 5,000 words in print and doing it rapid-fire blog-style,” says Smith. The Atlantic has made a dedicated push for edit talent, particularly on the digital side. The Huffington Post referred to its current lineup as the “New York Yankees of bloggers.” Editors are expected to write for both print and digital. “Someone like Andrew Sullivan epitomizes our integrated Atlantic journalist,” says Smith. “They write blog posts seven days a week but they will write important thought pieces for the magazine.”TheAtlantic.com has introduced a section called The Current, which consolidates news headlines, and is making a community push as well. Last fall, The Atlantic called on readers to submit 200-word essays online for inclusion in a future issue. “They tell me we have the most educated readership among magazines and I’m eager to put those readers to work,” says Bennet. “We have a lively letters section—they tell us what they like and give us hell on what they don’t like and the writers respond. I don’t think we’re doing that nearly enough online, due to technical limitations. If we’re doing our job we’re provoking and stimulating this all the time.”But long-form print will remain the core. “It’s ultimately what differentiates the magazine,” says Bennet. “In some ways, the Web has turned out to be a kind of a wonderful complement to what we do in the magazine, which is make provocative, deeply reported, highly polished provocative arguments. Online you have a very turbulent combat of ideas in real time. It’s not highly polished, it’s not copy-edited, and the ideas are shaped in the course of the debate.” The Dangers of Casting a Wider NetAny time a brand with a loyal following makes significant changes, it leads to criticism. Bloggers and the media excoriated The Atlantic for trying to turn its 150th anniversary party—held last November at New York University’s Kimmel Center—into an awkward and pretentious piece of theater by putting the VIPs (which included musician Moby and Mayor Bloomberg) on a stage together while the rest of the 600 or so attendees watched from afar.Then came the April 2008 issue, which featured tabloid staple Britney Spears on the cover in a story titled, “The Britney Show.” Once again The Atlantic took a lashing from the press for what was perceived as a sell-out, even though the story wasn’t about Spear’s latest follies but how the paparazzi business has developed around her. “There were a lot of trades and blogs saying, ‘Oh this is a newsstand gambit, The Atlantic is selling its soul to sell more copies on the newsstand,’” says Smith. “We were getting frustrated because all our internal numbers had indicated this wouldn’t be a good seller. It’s a standard Atlantic piece, about media and culture. And sure enough to our predictions, it bombed on the newsstand.” Many readers were piqued as well. “Some core subscribers said they hated it, some people liked it,” says Bennet. “One reader wrote me and said, ‘I can’t believe it, The Atlantic has debased itself by putting Britney on the cover, you’ve lost a subscriber.’ I wrote him back and said, ‘Listen, could you please read the story then judge whether it’s up to our standard?’ He read the story and sent me a very nice note back. I’m not going to pretend like the adjustment isn’t bumpy, but in general, the pieces we’re doing are the pieces our readers expect from us.”The Atlantic has to change while preserving what worked all along. “When people hear we’re relaunching the magazine or the Web site, they immediately assume you’ll trash all the good stuff,” says Smith. “That couldn’t be further from the truth. We’re building off 150 years of incredible content and impact from design to edit. We would fail if we didn’t build on the strength we already have.”And make no mistake, the end game is to be a financial success. “Every news organization in the world is going through a version of this now,” says Bennet. “What we’ve been doing for 150 years matters but by definition, that argument doesn’t carry water if we can’t make money. That means you’re saying there isn’t a market for it. I feel a lot of pressure to prove this theory and we should feel it.” Behind the Scenes of Atlantic LiveThe Atlantic’s events arm, Atlantic Live, is a “large, seven-figure business” that is profitable and growing rapidly, according to unit head Elizabeth Baker Keffer. In 2008, Atlantic Live expects to produce between 100 and 125 events (with a staff of nine). Events run the gamut from value-added to sponsored.“The appetite for events is larger than ever,” says Keffer. “We think about events as larger editorial platforms.” The Atlantic hosts a State of the Union gala at the Library of Congress in the January/February timeframe, which draws four or five sponsors every year. Atlantic Live also hosts a series of smaller custom events including salon dinners for companies such as GE, Microsoft and BMW. The salon dinners usually feature a single sponsor and an attendee list of 20 to 50 VIPs that the sponsors want to reach. Panel discussions may have an audience of 100 people while town halls could draw up to 400.Many of the events tie directly into the magazine and Web site. Atlantic Live is currently preparing for its flagship event, The Aspen Ideas Festival, which will tie into The Atlantic’s July/August Ideas issue. “This year we will try out some of magazine content at the Aspen Ideas Festival,” says Keffer. “TheAtlantic.com will also be reskinned as an ideas channel while we’re out there.”The festival will be held June 30 through July 6 and reaches about 3,000 people. It also has 240 speakers and celebrities, including Bill Clinton and Lance Armstrong. “It’s a group of speakers that’s a who’s-who in their particular subject area,” says Keffer. The festival also features lighter fare for residents and vacationers in the evenings. A four-day pass costs $2,000. The 2008 Aspen Ideas Festival has sold its most sponsorships ever (10, including Allstate, Boeing, Chevron and first-timers Intel and Mercedes Benz) and will be up 20 percent in revenue this year. “We’d love to create another one or two of those over time as part of our growth plan,” says Keffer.Sponsorship costs depend on several factors—how much travel is required, how may attendees there will be, how many staffers are needed— but the typical range is $100,00 to $500,000. Going forward, Atlantic Live is looking at ways to expand its smaller events to a larger audience. “We’re experimenting with doing some salons on the record and doing writeups afterward,” says Keffer. “We just did one with Siemens where we shot video and we’re creating a microsite with comments about the events. That’s a trend—how to extend our events into other areas of Atlantic Media and to a wider audience.”