How a slightly different promotional tourist video of Ston, our tourist pearl, was created

first_imgAs part of the Operational Program “Competitiveness and Cohesion” 2014-2020, the Municipality of Ston through the Structural Funds applied for the project “History on a grain of salt” which was approved, and whose total project value is 61.656.446,73 kuna, of which 85% grants.The cultural and historical ensemble of Ston with its walls and fortifications created during the time of the Dubrovnik Republic, as a unique potential for more intensive development of tourism, is in poor physical condition and therefore inaccessible to tourists. Based on such starting points, an integrated project “History on a grain of salt” was created and designed, which envisages the reconstruction, restoration and equipping of key cultural heritage sites in the Ston area.The holder of the project is the Municipality of Ston, and the partners are the Tourist Board of the Municipality of Ston, the Society of Friends of Dubrovnik Antiquities, the Regional Development Agency DUNEA, the Parish of St. Vlaha – Ston and private entrepreneur Natura Dalmatia. Through this project, the Society of Friends of Dubrovnik Antiquities will finance the reconstruction, arrangement and equipping of the Koruna Fortress, the arrangement of the Veliki Kaštio Fortress, the reconstruction and arrangement of the southern wall of the Ston Walls and the arrangement of the Komarda Park. The impressive complex of Ston walls and fortresses was built in the 14th century, and as its most important, and at the same time, according to its physical condition, the most critical points are the fortress of Veliki Kaštio in Ston and the fortress of Koruna in Mali Ston. After reconstruction, renovation and furnishing, they will become unique visitor attractions. By the way, the Ston walls are the second longest in the world, just behind the Great Wall of ChinaPrecisely for the needs of the project, as well as the promotion of Ston as a tourist destination, two tourist promotional films were made, called History on a grain of salt.However, both films are specific, the first is totally different from classic tourist films, and the goal was to show the past and present of Ston in a somewhat artistic way and how nothing has really changed, through the prism of making salt in Ston, which is produced according to the old tradition. for 4.000 years, as well as the preservation and preservation of traditional cultural heritage. The film is different, but also special, and thus attracts attention because it tells the authentic story of Ston through the art segment.Two promotional films of Ston, one for the purpose of promoting Ston as a tourist destination with all its charms and 5 elements – salt, walls, olives, wine and the sea, and another, who with a great dose of romance and nostalgia depicts some past times and tries to conjure up that nothing has changed in Ston since ancient times, that it is still equally romantic and lovely, that salt is still obtained in the same way, with the same tools with bare human strength, that the walls still stand as a memorial to the preservation of valuable treasures to be fought for, then and now, that oysters are grown in the same way and eaten for generations as an elixir of health and youth and many families of Ston and surrounding villages even today they live exclusively from oyster farming, with the already well-known production of wine and olive oil in the Pelješac area.The film “History on a grain of salt” was shot for more than two months, the salt harvest took place in early August and those were by far the warmest days of 2017 when daily temperatures reached 37 degrees, that the people of Ston thought they would have another harvest how hot it was. By the way, the Ston walls are the second largest after the well-known Great Wall of China, and their restoration, as the main goal of the project “History on a grain of salt”, will enable tourist visits along their entire length. The very name of the project says that before the first cornerstone, it was the first grain, a grain of salt, because the construction of the walls served to defend the saltworks, today the oldest active saltworks in the world.”Through the film, we tried to show the past and present of Ston in a somewhat artistic way, and that nothing has really changed. There are the same walls, the same saltworks, the same castle, the same small houses in the city center, the same wine cellars… The game of shots changes, and as if through a dream they merge from one time to another and give the viewer the feeling of dreaming a beautiful dream”Points out Damir Kovačić, a master photographer, cameraman and director from Studio Koda, who was in charge of the entire production and script of promotional films.The full development of a tourist destination is closely linked to audio-visual media, which only confirms the presence of tourist destinations and tourist offer on the Internet and social networks. A beautiful photograph that “tells a story”, that has emotion, or maybe even “taste and smell”, also has the power that can be crucial in attracting future tourists and their choice of holiday destination. Quality video has an even stronger impression and a much greater reach. However, what will single out individual promotional materials in the sea and the hyperproduction of publications is their diversity. “Our goal was to make films that will be different and cleansed of fashion, that will be unique and recognizable. We hope we have succeeded in that. ” says Kovacic.We live it.You will love it! Visit StonThe second film is more on the theme of the classic promo film of the destination called “We live it.You will love it! Visit Ston, but the peculiarity of this second film is that it is a completely domestic product… from the music played on the lyre, the traditional instrument of the area, to all the actors who are people from that area. That’s it, a credible authentic story.”We not only filmed and photographed Ston and the surrounding area, we Ston also lived. And I have to admit I fell in love with him. The Ston saltworks is such an inspiring location with its pools that at early dawn they become mirrors that reflect the Ston walls and the surrounding hills. I was thrilled by the information that the Ston Marathon has been running over them for the tenth year in a row, I enjoyed climbing Bartolomeo as the locals call it, better known as Podzvizd, because it is located “up, under the stars” with a 360-degree view of Ston. and Mali Ston and their bays and the fiery sunset among the windmills, which set in Ston much earlier. I already knew that I love oysters, but I adore Ston oysters and I realized that due to newly acquired emotions I unconsciously became an ambassador of Ston tourism because I unobtrusively transferred my new passion to a wide circle of people I work with every day.”Points out Iva Kružić, assistant director, cameraman and editor, about her experience of Ston during filming and adds that Ston boldly and courageously combined history, tradition and gastronomy and announced avalanche of tourist development by making promotional videos and will soon, with the final renovation of Ston walls and a tower, able to stand proudly side by side with magnificent Dubrovnik.In the meantime, there is no need to worry about it. ”Let’s be what we are, because authenticity is our competitive advantage and this is exactly what tourists want to see, experience, taste.The young photographic duo, Iva and Damir, made art out of tourism. The filming, which followed and awaited key events, spanned over two months of work. In parallel with the filming, a number of photos were produced that accompanied all the important events in Ston and Mali Ston from the Day of the Little Stone Oyster, which are held every year in mid-March, through the salt harvest, which largely depends on weather conditions. August.The goal they set for themselves was by no means easy. How to make promotional films without kneeling down and shooting materials in the style of what has already been seen? How to return to the classics in some way? Judge for yourself in their intention, it seems to me that they definitely did. They told the story of Ston in a different way, and yet the most important in an authentic and credible way.Dubrovnik is soloing instead of branding the whole region By the way, Ston is, in my opinion, one of the undiscovered tourist pearls that has a top tourist story, but so far too little has been told and valorized. By the way, the Ston walls are the second longest wall in the world, just behind the Great Wall of China, which were built during the time of the Dubrovnik Republic. In Ston, salt is produced in the traditional way, by evaporating sea water naturally, so we get an original Croatian ecological product, and just imagine the experience of seeing it and picking the same salt yourself, not to mention consuming it. Also, there is oyster farming in the Mali Ston Bay which is a top delicacy as well as top Peljesac wines, and there is also Napoleon Road.Only one of these tourist stories is enough for the development of tourism, let alone such wealth that is located in such a small area. It is Dubrovnik that should use its media as well as financial power to brand and promote the entire region, because that is exactly what Dubrovnik needs. As Ston is located on the Pelješac peninsula, there are other premium tourist products besides Ston that Dubrovnik needs. From Orebić, top quality wine Dingač and wine roads, Korčula, Mljet…Thus, guests coming for Dubrovnik would be accommodated in the Dubrovnik-Neretva County and thus would also offer a rich, authentic and rounded tourist product from 3 to 5 days, not one day, because let’s be realistic, Dubrovnik is a destination for one day. All tourists who come to Dubrovnik or its surroundings would certainly visit and experience Dubrovnik one day, but the other two or four days would also experience other destinations. This would increase tourist spending on the entire region, as well as the number of overnight stays that would disperse to the entire area, everyone would “live” from tourism, and Dubrovnik could be smarter and easier to control arrivals in the city. Win – Win for everyone, both for Dubrovnik and other tourist destinations, and especially for tourists.This is exactly what Dubrovnik needs, an additional top tourist product.last_img read more

Lift-off for new Airbus DC scheme in Germany

first_imgThere will be no shift in allocation based on members’ age, as Airbus found that many so-called ‘lifecycle’ models had returned less than the projected returns from the company’s new pension plan.How it worksTo give members some certainty and an idea of what to expect as a pension payout to its staff, the company intends to grant a target return determined each year. Of this, around 70% will be paid monthly into each employee’s individual account.#*#*Show Fullscreen*#*# The German entities of international engineering firm Airbus have revamped their company pension plan to lower the risk for the employer and increase potential returns for employees. The new plan was set up at the end of last year, and 20,000 people have already joined since the start of January. “This is about half our staff,” confirmed Markus Wilhelm, head of pensions at Airbus Germany, speaking at the Zukunftsmarkt Altersvorsorge conference in Berlin last month.Airbus has allocated 70% of the new plan to equities and 30% bonds. Lift-off for new pension plan: 20,000 employees have already signed up for Airbus’ new arrangementsAny excess return above this level will be paid into a buffer pool capped for tax reasons. According to Wilhelm, German authorities “had assumed we wanted to shift profits into this pool”.Once the pool is full, the remaining funds will be divided up among the members’ individual accounts.In years of lower than expected returns or negative performance, the buffer fund will be used to compensate shortfalls. Payments to individual accounts will only be reduced if the buffer fund is insufficient. People closer to retirement will not get any money from the buffer fund, but also will not have to pay into it in times of shortfalls.The idea of granting a target rate of return – known in Germany as Zielrente, or ‘defined ambition’ – is similar to one of the measures brought in by Germany’s Betriebsrentenstärkungsgesetz (BRSG) reform, although no industry-wide non-guaranteed pension plans have yet been introduced.Maintaining controlWilhelm said Airbus chose to keep the pension arrangements in house via a Direktzusage arrangement, essentially paying benefits direct from the company balance sheet.“We talked about a Pensionsfonds or other outsourcing but we wanted to keep control,” he said.Wilhelm explained that any external vehicle might be exposed to changes in the legal framework and the company “does not want to be forced to make changes we do not like”.Under the old pension plan – which is now closed to new entries – Airbus offered a 5% guaranteed return on accrued assets. This had become too expensive and liabilities had been too volatile, differing by up to €3bn per year, Wilhelm said.At the end of 2017, Airbus’ defined benefit obligations for Germany amounted to €9.8bn, and it had put aside €4bn in plan assets.For employees the old plan seemed very attractive, but Wilhelm said its Achilles’ heel was that inflation was not covered.“Back-testing showed returns from the plan with fixed guarantees were not always positive for the members in real terms,” Wilhelm said.Convincing the employees of the new pension plan’s benefits was a long-term effort involving “a lot of detailed information sessions with the employee representatives”, he said.He added that the new pension plan made it easier for Airbus to grant a conditional target return.“For the real tail risks we still have the company as financial back up, as it wanted to reduce its pension risk but not get rid of it completely,” the pension chief said.last_img read more