TripAdvisor improves its destination pages with new partner programme

first_imgTripAdvisor has upgraded its destination pages and revealed a new initiative that allows tourism boards and Destination Management Organisations (DMOs) to customise their content. The new ‘Premium Destination Partnership’ is available to all DMOs worldwide, enabling them to self-manage their destination content on the travel site.There are three sections that can be controlled: ‘Collections’, which provides lists of hotels, restaurants and attractions; ‘Articles’, which allows DMOs to create travel information for potential visitors; and ‘Events’, which offers information about upcoming events in the destination.The DMO-supplied content will run alongside TripAdvisor’s existing user-generated content and booking tools that are already available on its destination pages. DMOs participating in the programme will be offered access to a new dashboard that offers information about the performance of the content, as well as the campaign’s impact on tourism to their destination. Premium Destination Partnerships are now available in 28 languages.last_img

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